MAC Powder Kiss Soft Matte Eyeshadow

REP1036931

MAC

$ 45.05

Color

Item Added to Cart

*Product availability is subject to suppliers inventory

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Description

Experience a weightless kiss of colour with Powder Kiss Soft Matte Eye Shadow. Enwrap eyes with pillow-soft, matte colour using Soft-Focus Filter Technology that delivers a beautifully diffused, blurring effect. The highly blendable, luxurious formula glides onto lids seamlessly. Its exclusive Cream Matrix formula allows for an ultra-creamy, exceptionally soft and gliding texture. This next-generation matte formula is available in lip-toned colours translated for the eyes.

Key Claims and Benefits:

Stay-true colour
Non-fading
Non-creasing
Water-resistant
Moisture-matte formula
Non-drying
Safe for contact lens wearers
Ophthalmologist tested

Usage:
Apply to lids using a 217S Brush

Make-Up Art Cosmetics started life in Toronto, Canada. Makeup artist and photographer Frank Toskan and salon owner Frank Angelo became frustrated by the lack of makeup that photographed well, so they decided to create their own. At first, they made the cosmetics in their kitchen and sold them straight from the salon to fellow makeup artists, as well as models and photographers. Soon, stylists and fashion editors got in on the action. As the magazine credits racked up and word-of-mouth popularity grew, the duo launched M·A·C in March 1984 from a counter in a Toronto department store.

Their approach was chic utility, with the makeup coming in black pots rather than compacts. While other major makeup brands at the time were predominantly skincare companies, M·A·C chose instead to establish itself as the ultimate colour authority. Professional makeup artists manned the counter, an industry first. One of the most popular offerings was an intense matte red lipstick, which got a boost with an appearance in a photo-shoot of the fast-rising Madonna, later seen wearing a M·A·C T-shirt.

The company took the industry by storm, offering a wide range of products that blended street savvy with glamorous style and panache.