MAC Matte Eyeshadow

REP1025287

MAC

$ 40.76

Color

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Description

Revamped pigment- packed colors with high color pay off in one swipe.

MAC Eye Shadow is a highly pigmented pressed powder that applies evenly and blends well. Delivering long-lasting color in a wide variety of finishes, it can be applied wet or dry.

Matte Eye Shadow provides rich, saturated color without shine in an even, easy-to-blend, long-lasting formula.

Key Claims and Benefits:

Dermatologist tested
Ophthalmologist tested
Non-acnegenic
Safe for contact lens wearers
Can be used wet or dry

How to Use:

Apply over eye area (lids and creases) with a 239S Brush, using a pressing motion to build color for a bolder look.
For even more intensity, use over Prep + Prime 24-Hour Extend Eye Base.
Apply over eye area with a 217S Brush, using a circular motion to blend for a diffused look.

0.04 oz.

Make-Up Art Cosmetics started life in Toronto, Canada. Makeup artist and photographer Frank Toskan and salon owner Frank Angelo became frustrated by the lack of makeup that photographed well, so they decided to create their own. At first, they made the cosmetics in their kitchen and sold them straight from the salon to fellow makeup artists, as well as models and photographers. Soon, stylists and fashion editors got in on the action. As the magazine credits racked up and word-of-mouth popularity grew, the duo launched M·A·C in March 1984 from a counter in a Toronto department store.

Their approach was chic utility, with the makeup coming in black pots rather than compacts. While other major makeup brands at the time were predominantly skincare companies, M·A·C chose instead to establish itself as the ultimate colour authority. Professional makeup artists manned the counter, an industry first. One of the most popular offerings was an intense matte red lipstick, which got a boost with an appearance in a photo-shoot of the fast-rising Madonna, later seen wearing a M·A·C T-shirt.

The company took the industry by storm, offering a wide range of products that blended street savvy with glamorous style and panache.