MAC Dazzleshadow Liquid

REP1034839

MAC

$ 49.34

Color

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Description

Get lost in eyes that tantalize, mesmerize and glamorize. Available in a range of beaming finishes from glaring glitter to subtle sparkle and cool chrome this ultra-shiny liquid eye shadow glides across lids for a wash of brilliant color that keeps its splendor. Its cooling formula sets quickly for the ultimate second-skin texture that feels ultra-soft on lids. These panache-filled hues range from unicorn-holographic white to oil slick-iridescent purple.

Key Claims and Benefits:

Long-wearing, 8 hours
Provides even color payoff
Provides stay-true color
Features a silky smooth texture
Adheres to skin with one stroke
Non-creasing
Ophthalmologist tested
Safe for contact lens wearers

Usage:

Apply directly to eyes using the applicator and blend with a brush or fingertip.

0.16-oz.

Make-Up Art Cosmetics started life in Toronto, Canada. Makeup artist and photographer Frank Toskan and salon owner Frank Angelo became frustrated by the lack of makeup that photographed well, so they decided to create their own. At first, they made the cosmetics in their kitchen and sold them straight from the salon to fellow makeup artists, as well as models and photographers. Soon, stylists and fashion editors got in on the action. As the magazine credits racked up and word-of-mouth popularity grew, the duo launched M·A·C in March 1984 from a counter in a Toronto department store.

Their approach was chic utility, with the makeup coming in black pots rather than compacts. While other major makeup brands at the time were predominantly skincare companies, M·A·C chose instead to establish itself as the ultimate colour authority. Professional makeup artists manned the counter, an industry first. One of the most popular offerings was an intense matte red lipstick, which got a boost with an appearance in a photo-shoot of the fast-rising Madonna, later seen wearing a M·A·C T-shirt.

The company took the industry by storm, offering a wide range of products that blended street savvy with glamorous style and panache.