MAC Technakohl Eyeliner

REP1023808

MAC

$ 40.76

Color

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Description

A mechanical pencil-style liner. Its formula is soft and creamy with intense, rich colour. Blends on application: Dries quickly to a long-wearing, no-smudge finish. Versatile. An easy way to line the top and lower lash line of the eye. When applied at a 90 degree angle, provides a thin precision line. For thicker application, apply at a flat angle.

Key Claims and Benefits

Transfer-resistant Long-wearing, 8 hours
Smudge-resistant
Safe for use in waterline
Non-acnegenic
Ophthalmologist tested
Safe for contact lens wearers

0.012 oz.

Make-Up Art Cosmetics started life in Toronto, Canada. Makeup artist and photographer Frank Toskan and salon owner Frank Angelo became frustrated by the lack of makeup that photographed well, so they decided to create their own. At first, they made the cosmetics in their kitchen and sold them straight from the salon to fellow makeup artists, as well as models and photographers. Soon, stylists and fashion editors got in on the action. As the magazine credits racked up and word-of-mouth popularity grew, the duo launched M·A·C in March 1984 from a counter in a Toronto department store.

Their approach was chic utility, with the makeup coming in black pots rather than compacts. While other major makeup brands at the time were predominantly skincare companies, M·A·C chose instead to establish itself as the ultimate colour authority. Professional makeup artists manned the counter, an industry first. One of the most popular offerings was an intense matte red lipstick, which got a boost with an appearance in a photo-shoot of the fast-rising Madonna, later seen wearing a M·A·C T-shirt.

The company took the industry by storm, offering a wide range of products that blended street savvy with glamorous style and panache.