MAC Extended Play Gigablack Lash

REP1025488

MAC

$ 45.05

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Description

The breakthrough lightweight waterproof formula creates beautiful defined lashes with a petite brush. This long-wearing mascara lasts up to 16 hours, yet the washable formula removes easily with warm water, thanks to an innovative thermal-sensitive technology. The unique slim-type brush reaches and grips even the tiniest hairs with an advanced lifting formula in a saturated blackest black color. This extreme defining composition enhances length, resulting in gorgeously distinguished out-to-there lashes.

Key Claims & Benefits:

sweat- and humidity-resistant
ophthalmologist tested
safe for contact lens wearers
safe for sensitive eyes
lightweight formula
lifting
defining
flake-proof and smudge-proof

How to Use: Press the brush into lashes close to roots and #double;shimmy#double; brush through from root to tip. Continue to build until fullest desired effect is achieved.

Make-Up Art Cosmetics started life in Toronto, Canada. Makeup artist and photographer Frank Toskan and salon owner Frank Angelo became frustrated by the lack of makeup that photographed well, so they decided to create their own. At first, they made the cosmetics in their kitchen and sold them straight from the salon to fellow makeup artists, as well as models and photographers. Soon, stylists and fashion editors got in on the action. As the magazine credits racked up and word-of-mouth popularity grew, the duo launched M·A·C in March 1984 from a counter in a Toronto department store.

Their approach was chic utility, with the makeup coming in black pots rather than compacts. While other major makeup brands at the time were predominantly skincare companies, M·A·C chose instead to establish itself as the ultimate colour authority. Professional makeup artists manned the counter, an industry first. One of the most popular offerings was an intense matte red lipstick, which got a boost with an appearance in a photo-shoot of the fast-rising Madonna, later seen wearing a M·A·C T-shirt.

The company took the industry by storm, offering a wide range of products that blended street savvy with glamorous style and panache.