MAC Powder Kiss Liquid Lipcolour

REP1030913

MAC

$ 53.63

Color

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Description

Powder Kiss now includes a Liquid Lipcolour to give you that blurred, high-impact matte look. Experience a weightless kiss of colour delivering ten hours of moisture. Its whipped, mousse-like texture softly and evenly kisses lips with just the right amount of non-settling, non-flaking, comfortable colour. The special blend of vitamin E, powders and emollient properties provides excellent cushion, flexibility, wear and moisture that will leave lips looking and feeling soft and smooth all day. Features an hourglass-shaped applicator that perfectly hugs lips to fill in lines and enhance lips with a smoothing and blurring effect.

Key Claims and Benefits:

Immediate and long-term moisture, 10 hours
91% said it left lips feeling moisturized upon application
89% said it left lips looking moisturized upon application and throughout wear
80% agreed this liquid lipstick did not dry out lips
Blurs lines and smooths lips
89% said it blurred the appearance of lip lines
Soft-focus, blurred-colour effect
Longwearing, 8 hours
Smooth, stay-true colour
Non-fading

Usage:
Apply directly to lips with the hourglass-shaped applicator.

Make-Up Art Cosmetics started life in Toronto, Canada. Makeup artist and photographer Frank Toskan and salon owner Frank Angelo became frustrated by the lack of makeup that photographed well, so they decided to create their own. At first, they made the cosmetics in their kitchen and sold them straight from the salon to fellow makeup artists, as well as models and photographers. Soon, stylists and fashion editors got in on the action. As the magazine credits racked up and word-of-mouth popularity grew, the duo launched M·A·C in March 1984 from a counter in a Toronto department store.

Their approach was chic utility, with the makeup coming in black pots rather than compacts. While other major makeup brands at the time were predominantly skincare companies, M·A·C chose instead to establish itself as the ultimate colour authority. Professional makeup artists manned the counter, an industry first. One of the most popular offerings was an intense matte red lipstick, which got a boost with an appearance in a photo-shoot of the fast-rising Madonna, later seen wearing a M·A·C T-shirt.

The company took the industry by storm, offering a wide range of products that blended street savvy with glamorous style and panache.