MAC Viva Glam Lipstick

REP1031449

MAC

$ 40.76

Color

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*Product availability is subject to suppliers inventory

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Description

In 1994, MAC introduced VIVA GLAM, an outspoken deep red. In 1997, VIVA GLAM II was created – a pinked mauve. VIVA GLAM III, a foxy brown plum, launched in 2000. VIVA GLAM IV, a heartful rose charged with gold, was introduced in 2002. In 2004, VIVA GLAM V made its debut – a pure neutral pink with a Lustre finish. The VIVA GLAM VI is a warm terracotta-plum with a pearl finish. Every cent of the selling price goes toward helping women, men and children living with and affected by HIV/AIDS.

Key Claims and Benefits:

Amplified: cream finish
Frost: frost finish
Lustre: semi-gloss finish
Matte: matte finish
Satin: semi-matte finish

Usage:
Apply to lips directly from the lipstick bullet or use a brush for more precision.

MAC VIVA GLAM* is donating $10,000,000 USD to over 250 local organizations around the world to support vulnerable communities affected by COVID-19.

*MAC VIVA GLAM Fund is a charitable fund of the Estée Lauder Companies Charitable Foundation, a U.S. charity.

Make-Up Art Cosmetics started life in Toronto, Canada. Makeup artist and photographer Frank Toskan and salon owner Frank Angelo became frustrated by the lack of makeup that photographed well, so they decided to create their own. At first, they made the cosmetics in their kitchen and sold them straight from the salon to fellow makeup artists, as well as models and photographers. Soon, stylists and fashion editors got in on the action. As the magazine credits racked up and word-of-mouth popularity grew, the duo launched M·A·C in March 1984 from a counter in a Toronto department store.

Their approach was chic utility, with the makeup coming in black pots rather than compacts. While other major makeup brands at the time were predominantly skincare companies, M·A·C chose instead to establish itself as the ultimate colour authority. Professional makeup artists manned the counter, an industry first. One of the most popular offerings was an intense matte red lipstick, which got a boost with an appearance in a photo-shoot of the fast-rising Madonna, later seen wearing a M·A·C T-shirt.

The company took the industry by storm, offering a wide range of products that blended street savvy with glamorous style and panache.