MAC Prep + Prime 24 Hour Extend Eye Base

MAC Prep + Prime 24 Hour Extend Eye Base

REP1027979

MAC

$ 53.63

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Description

Specially formulated to prolong the look of your eye makeup. This primer keeps eye makeup looking fresh and vibrant all day. Extends the wear of your eye shadow for up to 24 hours! This innovative new formula saves shadows from creasing and fading, while allowing hues to stay colour-true for up to a full day. Comfortable and lightweight, it is infused with the rich antioxidant vitamin E and is ideal for all skin tones and types.Key Claims and Benefits:

Extends eye shadow wear by 24 hours
Helps eye shadow stay colour-true
Prevents eye shadow from fading and creasing
Lightweight
Ophthalmologist tested
Dermatologist tested
Non-acnegenic
For all skin types

Recommended Usage:

Apply all over eyelid.
Allow to dry for a minute before the application of eye makeup.

0.4 oz.

Make-Up Art Cosmetics started life in Toronto, Canada. Makeup artist and photographer Frank Toskan and salon owner Frank Angelo became frustrated by the lack of makeup that photographed well, so they decided to create their own. At first, they made the cosmetics in their kitchen and sold them straight from the salon to fellow makeup artists, as well as models and photographers. Soon, stylists and fashion editors got in on the action. As the magazine credits racked up and word-of-mouth popularity grew, the duo launched M·A·C in March 1984 from a counter in a Toronto department store.

Their approach was chic utility, with the makeup coming in black pots rather than compacts. While other major makeup brands at the time were predominantly skincare companies, M·A·C chose instead to establish itself as the ultimate colour authority. Professional makeup artists manned the counter, an industry first. One of the most popular offerings was an intense matte red lipstick, which got a boost with an appearance in a photo-shoot of the fast-rising Madonna, later seen wearing a M·A·C T-shirt.

The company took the industry by storm, offering a wide range of products that blended street savvy with glamorous style and panache.