MAC In Extreme Dimension Waterproof Mascara

REP1027288

MAC

$ 53.63

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Description

Lashes take on superb scale, structure and sweep with In Extreme Dimension Waterproof, MAC's lightweight, whipped mascara that saturates from root to tip in a waterproof formula. Enhancing volume, extending length, creating curl and staying put to the extreme, these highly defined lashes are clump-resistant and non-smudging and can now withstand moisture.

Key Claims and Benefits:

Ophthalmologist tested
Safe for contact lens wearers
Lengthening
Volumizing
Curling
Non-clumping
Smudge-proof
Waterproof and tearproof
Sweat- and humidity-resistant
Features an all-day formula

How to Apply:

Press the brush into lashes close to roots and #double;shimmy#double; it through lashes from root to tip.
Repeat until desired effect is achieved.

0.47-oz.

Make-Up Art Cosmetics started life in Toronto, Canada. Makeup artist and photographer Frank Toskan and salon owner Frank Angelo became frustrated by the lack of makeup that photographed well, so they decided to create their own. At first, they made the cosmetics in their kitchen and sold them straight from the salon to fellow makeup artists, as well as models and photographers. Soon, stylists and fashion editors got in on the action. As the magazine credits racked up and word-of-mouth popularity grew, the duo launched M·A·C in March 1984 from a counter in a Toronto department store.

Their approach was chic utility, with the makeup coming in black pots rather than compacts. While other major makeup brands at the time were predominantly skincare companies, M·A·C chose instead to establish itself as the ultimate colour authority. Professional makeup artists manned the counter, an industry first. One of the most popular offerings was an intense matte red lipstick, which got a boost with an appearance in a photo-shoot of the fast-rising Madonna, later seen wearing a M·A·C T-shirt.

The company took the industry by storm, offering a wide range of products that blended street savvy with glamorous style and panache.