MAC Haute and Naughty Waterproof Lash Mascara

MAC Haute and Naughty Waterproof Lash Mascara

REP1027420

MAC

$ 53.63

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Description

Waterproof two-in-one mascara customizes your lashes with a dual-wiper system. Pulling the wand through the small orifice adds a natural definition to the lashes, while pulling it through the large orifice will allow you to add dramatic volume. This mascara is super convenient and works for every occasion. It's one for ALL and waterproof!

Key Claims and Benefits:

Ophthalmologist tested
Safe for contact lens wearers
Smudge-proof
Long-wearing
Non-clumping
Features a dual-wiper brush system
Defining
Volumizing
Waterproof and tearproof
Sweat- and humidity-resistant

How to Apply:

Pull the wand through the small orifice if you want to create natural-looking, defined lashes.
For dramatic lashes with incredible volume, pull the wand through the large orifice.
Sweep the wand from the base of the lashes to the tips.

Make-Up Art Cosmetics started life in Toronto, Canada. Makeup artist and photographer Frank Toskan and salon owner Frank Angelo became frustrated by the lack of makeup that photographed well, so they decided to create their own. At first, they made the cosmetics in their kitchen and sold them straight from the salon to fellow makeup artists, as well as models and photographers. Soon, stylists and fashion editors got in on the action. As the magazine credits racked up and word-of-mouth popularity grew, the duo launched M·A·C in March 1984 from a counter in a Toronto department store.

Their approach was chic utility, with the makeup coming in black pots rather than compacts. While other major makeup brands at the time were predominantly skincare companies, M·A·C chose instead to establish itself as the ultimate colour authority. Professional makeup artists manned the counter, an industry first. One of the most popular offerings was an intense matte red lipstick, which got a boost with an appearance in a photo-shoot of the fast-rising Madonna, later seen wearing a M·A·C T-shirt.

The company took the industry by storm, offering a wide range of products that blended street savvy with glamorous style and panache.