What It Is:
A rich, creamy lipstick that delivers incredible color payoff and feels hydrating and breathable on the lips.
What It Does:
Available in a wide range of edgy shades, this full-coverage satin lipstick offers up to six hours of ultra-rich, stay-true color in just one stroke. Presented in the iconic gold tube, the formula envelopes your lips in intense hydration and antioxidant care, leaving them feeling soft and smooth for hours.
How to Use:
Apply Rouge Pur Couture starting at the center of the lip and gliding to the corners.
Then reverse the movement for maximum pop of color.
Monsieur Yves Saint Laurent radically changed the luxury industry by defying the rules of the past, by daring to break the codes of fashion, reinventing them according to his vision. He lived his life looking to break out from the conventions, inspiring everyone to follow their own rules. Intensely. Passionately. Unapologetically.
We know you care deeply about the products you use. That is why it is our duty and responsibility to select quality ingredients only, and which comply with the strictest regulations. We meticulously choose them to offer you products that meet the very highest quality and performance standards. All the ingredients used in YSL Beauté’s products are safe and have been subject to a rigorous scientific evaluation of their safety, by our internal experts and also independent experts.