The art of bringing the world to life in photographic form hinges on a sublime blend of technical capability and creative vision. With a new system that achieves outstanding resolution, sensitivity, dynamic range, and speed, the 7R III provides the technical capability you need to let your imagination soar and fulfill your vision with breathtaking reality. All of this comes in a compact, mobile package that is easy and intuitive to use while seamlessly supporting professional workflows. The 7R III offers the potential you need to realize concepts and explore worlds that have previously been beyond reach.
42.4 Effective Megapixel Full-Frame Exmor R CMOS Sensor Back illumination for high sensitivity, gapless on-chip lenses, anti reflective seal glass coating, no optical low-pass filter, and other advanced features contribute to unprecedented imaging performance. High resolution, high sensitivity with low noise and wide dynamic range add up to vastly expanded shooting potential. High speed BIONZ X image processor The latest high-speed front-end LSI and updated BIONZ X image processing engine provide a dramatic increase in system speed, plus an impressive 15-stop dynamic range at low-sensitivity settings. Advances have also been made in Sony’s Detail Reproduction Technology and Area-Specific Noise Reduction features, reducing noise by as much as a full stop in the mid sensitivity range.
A sublime blend of high resolution and low noise is ensured over a wide sensitivity range, for outstanding image quality and color accuracy that are ideal for portraits and landscape photography. Up to 10fps with AF/AE tracking With new shutter unit and image processing system refinements, the a7R III can shoot continuously at up to 10fps with AF/AE for easy, stable shooting of even intensely active subjects. An electronic shutter allows silent, vibration-free shooting when even slight noise can mean missing an ideal shot. AF algorithms optimized for the a7R III improve AF speed, precision, and tracking performance.
399 phase-detection AF points and 425 contrast-detection provide high-density wide-area coverage. The a7R III also autofocuses reliably down to EV-3 brightness. Eye AF's enhanced precision, plus two times greater AF speed and AF tracking performance further assist you to easily shoot a portrait of a moving subject using AF-C even during continuous shooting. Focus information from the lens keeps AE control and image brightness consistent even when subject position or background brightness changes. The a7R III's E-mount body supports Eye AF for A-mount lenses mounted via an adaptor. High-resolution 4K HDR In addition to capability to record stunning high-resolution 4K movies through 5K (15MP) oversampling, the camera features a new Hybrid Log-Gamma picture profile, supporting instant HDR workflow, that offers wide dynamic range for highly precise and lifelike movie images without color grading.
Versatile Viewing This high-resolution Quad-VGA OLED Tru-Finder has approximately 3.69 million dots for fine detail and high contrast for accurate black reproduction. High luminance brings viewfinder brightness closer to that of the actual scene. The high quality of the viewfinder image and features like focus magnification make it easier to achieve perfect focus with just about any subject in any situation. Wi-Fi and NFC Functionality With one-touch remote, a smartphone or tablet functions as a viewfinder/remote control. One-touch sharing transfers photos/videos to the device. Install the PlayMemories Mobile app on an NFC-enabled Android device via Wi-Fi.
The 7R III offers many more great features that will perfect and enhance you images. See your photos come to life and perfection with the great settings th 7R III has for you.