MAC Extended Play Perm Me Up Lash Mascara

MAC Extended Play Perm Me Up Lash Mascara

REP1031260

MAC

$ 53.63

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Description

Lashes with instant lift and curl last up to 16 hours with a smudge-proof, warm water washable formula. This impossibly lightweight mascara takes lashes to newsworthy heights.

Key Claims and Benefits:

Curl holds for 16 hours
Volumizing
Lengthening
Flake-proof and smudge-proof
Clump-proof
Warm water washable
Sweat- and humidity-resistant
Ophthalmologist tested
Safe for contact lens wearers

Usage:

Press the brush into lashes close to roots and shimmy brush through lashes from root to tip.
Repeat until desired effect is achieved.
To remove, saturate lashes with warm water and allow water to soak into lashes for a few seconds until mascara loosens from lashes.
Gently wipe clean with a cotton pad or tissue, or splash away with water.
Do not pull or rub lashes during removal process.

Make-Up Art Cosmetics started life in Toronto, Canada. Makeup artist and photographer Frank Toskan and salon owner Frank Angelo became frustrated by the lack of makeup that photographed well, so they decided to create their own. At first, they made the cosmetics in their kitchen and sold them straight from the salon to fellow makeup artists, as well as models and photographers. Soon, stylists and fashion editors got in on the action. As the magazine credits racked up and word-of-mouth popularity grew, the duo launched M·A·C in March 1984 from a counter in a Toronto department store.

Their approach was chic utility, with the makeup coming in black pots rather than compacts. While other major makeup brands at the time were predominantly skincare companies, M·A·C chose instead to establish itself as the ultimate colour authority. Professional makeup artists manned the counter, an industry first. One of the most popular offerings was an intense matte red lipstick, which got a boost with an appearance in a photo-shoot of the fast-rising Madonna, later seen wearing a M·A·C T-shirt.

The company took the industry by storm, offering a wide range of products that blended street savvy with glamorous style and panache.