MAC Primed For Perfection Prep + Prime Highlighter

REP1026237

MAC

$ 57.92

Color

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Description

A pen-style highlighter that efficiently brings a soft, sheer wash of color to the skin. With its precision application, adds radiance just where you want it. Goes on smoothly for cushion-soft wear. Use over makeup for highlights, touch-ups or under makeup to brighten and prime.

Key Claims & Benefits:

provides instant radiance
lightweight
long-wearing
non-drying
dermatologist tested
non-acnegenic
ophthalmologist tested

Usage:

Apply directly with package's brush tip to high planes of the face over bare moisturized skin or on top of concealer/foundation.
Blend well with fingertips.

0.12 oz.

Make-Up Art Cosmetics started life in Toronto, Canada. Makeup artist and photographer Frank Toskan and salon owner Frank Angelo became frustrated by the lack of makeup that photographed well, so they decided to create their own. At first, they made the cosmetics in their kitchen and sold them straight from the salon to fellow makeup artists, as well as models and photographers. Soon, stylists and fashion editors got in on the action. As the magazine credits racked up and word-of-mouth popularity grew, the duo launched M·A·C in March 1984 from a counter in a Toronto department store.

Their approach was chic utility, with the makeup coming in black pots rather than compacts. While other major makeup brands at the time were predominantly skincare companies, M·A·C chose instead to establish itself as the ultimate colour authority. Professional makeup artists manned the counter, an industry first. One of the most popular offerings was an intense matte red lipstick, which got a boost with an appearance in a photo-shoot of the fast-rising Madonna, later seen wearing a M·A·C T-shirt.

The company took the industry by storm, offering a wide range of products that blended street savvy with glamorous style and panache.