Number of Pages:
Business + Money ManagementSub-Genre:
Cambridge University PressAge Range:
Marcel Planellas & Anna MuniLanguage:
About the Book
For anyone faced with the challenge of making strategic decisions, this book will show readers how to choose the strategic models best suited to their needs.
In Strategic Decisions, Planellas and Muni provide an invaluable tool for anyone facing the challenge of taking strategic decisions. Using their 'circle of strategic decisions' framework, they guide readers smoothly through the decision-making process. Following this, they present thirty of the most widely used strategic models, including Porter's Five Forces, Ansoff's Matrix, Blue Ocean Strategy, Open Innovation, and the 8-Step Change Model. For each model, they demonstrate the content, context, and application, using clear and eye-catching graphics. This is a must-have book for all M.B.A. students and business managers.
'Busy managers struggle to access the most important ideas they need when they face important choices. In Strategic Decisions, Planellas and Muni accurately and succinctly summarize thirty of the most widely used strategic models, including Porter's Five Forces, Maubourne and Kim's Blue Ocean Strategy, and Chesbrough's Open Innovation. For each model, they demonstrate the content, context, and application, using clear and eye-catching graphics. This is an invaluable reference for all MBA students, and a crucial guide for business managers as they confront strategic decisions.' Henry Chesbrough, University of California, Berkeley
'Planellas and Muni provide a concise, comprehensive, and compelling account of widely used strategic decisions' issues and models. The book is a valuable resource for reflection on the process to follow and the questions to pose. It offers a range of insights enabling frameworks for anyone faced with the responsibility and challenge of making strategic decisions in organizations.' Silviya Svejenova, Copenhagen Business School