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About the BookBased on a decade of research into what makes companies successful, Sticky Branding is your branding playbook. It provides ideas, stories, and exercises that will make your company stand out, attract customers, and grow into an incredible brand.
#1 Globe and Mail Bestseller
2016 Small Business Book Awards -- Nominated, Marketing category
Sticky Brands exist in almost every industry.
Companies like Apple, Nike, and Starbucks have made themselves as recognizable as they are successful.
But large companies are not the only ones who can stand out. Any business willing to challenge industry norms and find innovative ways to serve its customers can grow into a Sticky Brand.
Based on a decade of research into what makes companies successful, Sticky Branding is your branding playbook. It provides ideas, stories, and exercises that will make your company stand out, attract customers, and grow into an incredible brand. Sticky Branding's 12.5 guiding principles are drawn from hundreds of interviews with CEOs and business owners who have excelled within their industries.
"This book is no academic tome written for big business. Jeremy Miller shows entrepreneurs how to succeed because he's done it himself in his own company."
- David Meerman Scott, marketing strategist and author of The New Rules of Marketing and PR
"Jeremy Miller goes a little further than most branding books by actually delving into the process, rather than the principle ... Sticky Branding offers small to medium-sized business a guide to refining their brand for better success."
- Charles Franklin, Small Biz Trends
"In his engaging book, Sticky Branding, Jeremy Miller skillfully and concisely demystifies branding and draws a clear, easy to follow map to navigate your way to business success."
- Tom Asacker, author of The Business of Belief
"Take your company through Jeremy Miller's dozen or so Principles and you'll have customers flocking to your storefront, whether virtual or real. Sticky Branding is perfect for you if you're trying to figure out your brand in an information-saturated age."
- Dr. Nick Morgan, author of Power Cues and Give Your Speech, Change the World
"Surpassed my expectations by a country mile!"
- Robert Wright, Brand Expert